Clara AI waiting customer ad
Problem first UGC ad for Clara AI, an AI receptionist for service businesses, the frustration of customers watching me talk on the phone on the jobsite.
UGC Creator in Orlando, Florida Tim MacDonald
If your customer owns stuff, fixes stuff, works with their hands, works out, and cares how they look, I am your customer. And I know how to sell to them.
A few of the brands I've created for
Who you're hiring
A little about me
I'm a UGC creator and longtime business owner who buys, uses and fixes the kind of products I make content for.
- Canadian living in Orlando, Florida
- Over 15 years building, launching & selling products
- Automotive, marine & agriculture business owner
- Hands-on with detailing, coatings, tools & shop equipment
- Bright, open concept home with floor to ceiling windows
- Hockey player, golfer & frequent traveler
- Into fitness, performance & recovery
- Daily user of tech, software & AI
The work
UGC video portfolio
Product ads, testimonials and demos built around the problem first, then the product that solves it.
Hyro Hydration Ad: Sugary Sports Drinks
Podcast style UGC ad for Hyro electrolyte hydration sachets that opens by calling out sugar packed sports drinks, then introduces a sugar free option with sodium, potassium and magnesium. Filmed as a talking head in scrubs.
The Black Stuff Soap: Beyond The Green Stuff
Mechanic hand soap UGC ad for The Black Stuff, opening in front of my car with the hood up and grease on my forehead. A real comparison of the usual green hand cleaner, a 3 in 1 shower gel and The Black Stuff’s natural Irish bar soap.
Cloaked Ad: Your Address Is For Sale
Problem first UGC ad for Cloaked, a privacy app that finds the people search sites selling your personal information and helps get it removed. Holding up a credit card offer, I explain how your name, phone number and home address end up for sale online, then point viewers to a free scan.
Tech, apps and AI UGC
iGulu home brewing testimonial
Product demo and testimonial for the iGulu home beer brewing machine, showing a fresh pour in my kitchen.
myQ smart home access ad
UGC app walkthrough for myQ smart garage and home access. Filmed at my home, it shows how the garage opener, app and access features tie together into one system I control from my phone.
Clara AI Every Weekend ad
Problem first UGC ad for Clara AI, an AI receptionist for service businesses, the frustration of working every weekend
Cloaked Spam Calls
Problem first UGC ad for Cloaked, an app that stops spam calls. Filmed on a ladder showcasing how annoying spam calls can be.
Cloaked Do Not Call List Ad
Problem first UGC ad for Cloaked, an app that stops spam calls. Filmed from around the kitchen showcasing how annoying spam calls can be.
Health, fitness and supplement UGC
ARQ8 creatine gummies testimonial
Unscripted UGC testimonial for ARQ8 creatine gummies about using creatine on a GLP-1 to help hold on to muscle while losing fat. Filmed in my kitchen.
Titanshape testimonial
Men's UGC testimonial for Titanshape about finally not having to suck in and hide my gut. Filmed at home in natural light.
Dropshipping course ad featuring home saunas
Direct response UGC ad for an online dropshipping course, filmed in my living room, built around the home sauna and massage chair ads everyone keeps seeing and the business behind them.
Hyro Hydration Ad: The 3 PM Crash
Podcast style UGC ad for Hyro electrolyte hydration sachets about skipping the third iced coffee to get through the afternoon slump. Deadpan, straight to camera delivery in scrubs with the sachet used as a mic.
Men's products and lifestyle UGC
Zojirushi travel mug story
Story style UGC ad for a Zojirushi travel mug, filmed in my kitchen, about keeping coffee hot from the morning into the afternoon.
Pelvini watch testimonial
Lifestyle UGC testimonial for a Pelvini watch, filmed outdoors, about the reactions I get when people notice it.
Harry's new razor testimonial
Male grooming UGC testimonial for the new razor Harry's just launched. Filmed in my kitchen and bathroom, it walks through my shaving routine with the new razor.
Titan watch testimonial
Men's watch UGC testimonial for Titan. I went ten years without buying a watch because I didn't think one was worth the money, and this video is about what changed my mind.
The Black Stuff Soap: Grease On The Job
Side by side UGC test of The Black Stuff Mechanics Bundle, opening with my hands covered in grease straight from the job. I compare it against the green workshop hand cleaner and a 3 in 1 shower gel at the sink, then finish in the shower with their Celtic Tiger soap.
The Black Stuff Soap: 3 Product Test
Product comparison UGC ad for The Black Stuff Mechanics Bundle. Three cleaners go head to head on greasy hands: the workshop green stuff, a 3 in 1 shower gel and The Black Stuff’s handmade Irish soap.
Want something like this for your product?
Work with me
15+
Years building & selling products
Why me
Why brands work with me
I've spent over 15 years on the other side of the camera creating, launching, marketing and selling products of my own.
So when I make UGC, I don't just think about how the video looks. I think about the person watching it, what problem they have, why they'd care about the product and what would actually make them want it.
I make videos like I'm explaining the product to my skeptical buddy standing right in front of me. When I get excited about a product it's easy to tell. Show me the problem, show me the product, and let's make someone care.
I specialize in:
- Automotive, marine & detailing
- Tools & shop equipment
- Tech, AI, apps & business software
- Fitness, health & recovery
- Golf, hockey & outdoor
- Travel & lifestyle
- Men's products
- Business & ecommerce
The common thread is simple: if I could realistically be your customer, I can make believable content for your customer.
What I make
UGC video ads, testimonials and product demos
You send the product or the login. I figure out who's watching and what problem they have, then make a video that feels like a real recommendation.
01
Ads built around the problem
I start with what frustrates your customer, then show how your product fixes it. That's how I'd want to be sold to.
02
Testimonials that sound like a friend
I talk about your product the same way I'd talk about it with the guys at the rink.
03
Demos and walkthroughs
Physical products, apps or software. I show how it works in a real setting, whether that's my kitchen, my car or my phone screen.
04
More to test
I can shoot multiple hooks and angles in one session so your team has more options to run.
Formats
Problem/solution adsTestimonialsProduct demosApp walkthroughsHook variationsTalking headB rollRaw footageSolo, couple or duo contentWho I work with
UGC for brands and agencies
For brands
You know your product. I know what makes someone like me buy it.
- Ads built around your customer's problem
- Filmed in real settings like my kitchen, my car or my phone screen
- One point of contact from concept to delivery
For agencies
I want to be the creator you stop having to think about.
- Follows briefs and storyboards closely
- Clear communication from start to finish
- Hook variations, raw footage and the specs you ask for
- Available for ongoing roster work
Work with Tim
Let's make something for your product.
Tell me about your product and who buys it. Not sure if I'm the right fit? Send it anyway and I'll tell you honestly.
Or email me directly: tim@roarcoatings.com
See what I need from you to startBased in Orlando, Florida. Working with brands and agencies across the U.S. and worldwide.