For brands hiring
Hire a UGC creator who has actually sold products
Quick answer
Tim MacDonald is a male UGC creator in Orlando, Florida who brands hire for problem first video ads, testimonials and product demos. He has over 15 years of experience creating, launching and selling his own products. Brands ship him the product or share a login, and he delivers vertical footage with hook variations and raw footage.
If you're comparing freelance UGC creators right now, here's what matters: can the person on camera make your product make sense in the first three seconds? That's the job. Here's how I approach it, what it looks like to work together, and how to decide if I'm the right fit.
01
What you're actually hiring when you hire a UGC creator
A UGC creator makes native feeling video you own and can run as paid ads, on your product pages, in email, or on your own social channels. You're not renting an audience. You're buying creative that performs.
That means the deliverable is not "a nice video." It's a hook, a demonstration, and a reason to buy, shot vertically so it survives a thumb scrolling at speed.
02
How to evaluate a freelance UGC creator
- Does their existing work look like your category, or only like their aesthetic?
- Can they explain your product without reading your spec sheet out loud?
- Do they lead with a problem the viewer recognizes before showing the product?
- Are they comfortable on camera with their hands in the frame, not just holding a box?
- Will they deliver in the aspect ratios and lengths your media buyer actually needs?
- Are usage rights, revisions and turnaround clear before anyone ships anything?
03
Why brands hire me specifically
I've spent over 15 years as a business owner in the automotive, marine and agriculture industries, creating, launching, marketing and selling my own products. I know what a landing page needs a video to accomplish, because I've needed it myself.
So when I shoot for your brand, I treat it like it's my own product. I talk to the camera the way I'd talk to a skeptical buddy standing in my shop, because that's the person most likely to buy.
04
What working together looks like
- You send the product, or the login for the app or software.
- You send a locked script, or the offer, claims and audience so we can agree on the angle.
- I shoot it in my own space and settings.
- You get clean vertical footage, hook variations and raw footage, ready to hand to your editor.
- Testing? Multiple hooks on the same body is usually the smartest spend.
05
Where I'm based, and why it doesn't limit you
I'm a Canadian living in Orlando, Florida, creating content for the U.S. market. Physical products ship to me. Apps, SaaS, and AI tools get demonstrated remotely. Brands anywhere in the world can hire me for English language, U.S. market video. You don't need to be anywhere near Florida.
FAQ
Common questions
How do I hire a UGC creator?
Send a short brief: the product, the audience, what the video needs to do, and where it'll run. From there we confirm fit, agree on deliverables and usage, you ship the product or share access, and I shoot. You can start that with one email.
How much does UGC cost?
Rates depend on how many videos, how many hook variations, whether you need paid usage rights, and how involved the product demonstration is. Tell me the scope and I'll quote it plainly. No packages you don't need.
Do you work with brands outside the United States?
Yes. I'm based in Florida and create for the U.S. market, but the brands I work with can be located anywhere. Products get shipped. Software gets demoed remotely.
What kinds of products fit you best?
Things I genuinely use: automotive and detailing products, tools and shop equipment, tech and AI tools, business software, fitness and recovery gear, travel products, hockey and golf, and men's product brands.
Keep reading
- UGC for brands
How brands use this content across ads, pages and email.
- UGC video ads
Formats, hooks and what gets delivered.
- Portfolio
See the work before you decide.
The work
Recent work
Vertical video built to be watched. Not skipped.
iGulu home brewing testimonial
Product demo and testimonial for the iGulu home beer brewing machine, showing a fresh pour in my kitchen.
Clara AI waiting customer ad
Problem first UGC ad for Clara AI, an AI receptionist for service businesses, the frustration of customers watching me talk on the phone on the jobsite.
Hyro Hydration Ad: Sugary Sports Drinks
Podcast style UGC ad for Hyro electrolyte hydration sachets that opens by calling out sugar packed sports drinks, then introduces a sugar free option with sodium, potassium and magnesium. Filmed as a talking head in scrubs.
myQ smart home access ad
UGC app walkthrough for myQ smart garage and home access. Filmed at my home, it shows how the garage opener, app and access features tie together into one system I control from my phone.
A few of the brands I've created for
Brands I've created for include Harry's, NOCO, Zojirushi, myQ, Gusto, Arq8, Juvenon, iGulu, Pelvini and Cloaked.
Work with Tim
Ready to hire? Let's talk about your product.
Brands and agencies, tell me about your product and who buys it. Not sure if I'm the right fit? Send it anyway and I'll tell you honestly.
Or email me directly: tim@roarcoatings.com