For brands & marketers
Guides for brands hiring UGC creators
Written for the person deciding whether to commission creator video, not for people trying to become creators. Short, specific, and based on running product businesses.
For brands and marketers
How to hire a UGC creator (a practical checklist for brands)
A practical guide for brands hiring a UGC creator: how to brief, what to evaluate, what to agree on before the shoot, and how to judge the deliverables.
Read itFor brands and marketers
UGC vs influencer marketing: which one does your brand need?
UGC and influencer marketing look similar and solve different problems. Here's the difference in ownership, distribution, cost structure and how to choose.
Read itDefinition & examples
What is a UGC video?
A UGC video is creator made, native looking product video a brand commissions and owns. Here's the definition, the common formats, and what makes one work.
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A few of the brands I've created for
Brands I've created for include Harry's, NOCO, Zojirushi, myQ, Gusto, Arq8, Juvenon, iGulu, Pelvini and Cloaked.
Work with Tim
Skip the reading and just send me your product.
Brands and agencies, tell me about your product and who buys it. Not sure if I'm the right fit? Send it anyway and I'll tell you honestly.
Or email me directly: tim@roarcoatings.com