For brands
UGC for brands that need video to do a job
Quick answer
Tim MacDonald is a male UGC creator in Orlando, Florida who makes video ads, testimonials and product demos for brands and agencies. Every video opens with the problem your customer recognizes, then shows the product solving it. You own the content and can run it as ads, on product pages or on social.
Brands looking for UGC creators usually don't need more content. They need content that carries an offer. Here's what user generated content does for a brand, where it gets used, and how we'd work together.
01
What is UGC for brands?
User generated content, in a brand context, is creator made video that looks and sounds like a real person talking about a product, not a polished commercial. You commission it, you own the usage, and you run it wherever it performs.
The value isn't the production quality. It's the credibility. A viewer who scrolls past an ad will stop for someone who clearly owns the thing and has an opinion about it.
02
Where brands put this content to work
- Paid social ads on Meta and TikTok, where native creative beats studio polish
- Product detail pages, to answer the objection that copy can't
- Email and SMS flows, especially after cart abandonment
- Retargeting, using a different hook against the same body footage
- Organic brand channels, so the feed doesn't look like a catalog
- Retail and sales enablement, where a short demo explains faster than a spec sheet
03
The content types I produce
- Problem first ads: name the frustration, then show the fix
- Demonstrations and unboxings for physical products, tools and shop equipment
- Screen and face walkthroughs for apps, SaaS and AI tools
- Testimonial style videos where I actually use the product first
- Story style videos that build to the product instead of leading with it
- Multiple hook variations for the same body, built for testing
04
Why my perspective is different
Most creators come to UGC from content. I came to it from running businesses in automotive, marine and agriculture, creating and marketing my own products for over 15 years.
That means I'm thinking about your margin and your funnel, not just my framing. I'll tell you if I think the angle is wrong, and I'll tell you if I'm not the right creator for a category.
05
Working with a U.S. based creator from anywhere
I'm based in Orlando, Florida and create for the U.S. market. If your brand is outside the U.S. but selling into it, that's often exactly why hiring a U.S. based creator makes sense: the accent, references and delivery match the audience you're buying media against.
FAQ
Common questions
Do we own the content?
You get the deliverables and the usage we agree on up front, including paid usage when your media plan needs it. We settle that in writing before the shoot.
How many UGC videos should a brand test?
More hooks beats more polish. A practical starting point is a small batch of distinct concepts with several hook variations each, so your media buyer has something real to test rather than one hero video.
Is UGC the same as influencer marketing?
No. Influencer marketing buys access to someone's audience. UGC buys creative you own and distribute yourself. Many brands run both, but they solve different problems.
Keep reading
- Hire a UGC creator
What the hiring process looks like.
- UGC video ads
The ad formats I shoot most.
- Tech, AI & SaaS UGC
For software and connected products.
The work
Recent work
Vertical video built to be watched. Not skipped.
iGulu home brewing testimonial
Product demo and testimonial for the iGulu home beer brewing machine, showing a fresh pour in my kitchen.
Clara AI waiting customer ad
Problem first UGC ad for Clara AI, an AI receptionist for service businesses, the frustration of customers watching me talk on the phone on the jobsite.
Hyro Hydration Ad: Sugary Sports Drinks
Podcast style UGC ad for Hyro electrolyte hydration sachets that opens by calling out sugar packed sports drinks, then introduces a sugar free option with sodium, potassium and magnesium. Filmed as a talking head in scrubs.
myQ smart home access ad
UGC app walkthrough for myQ smart garage and home access. Filmed at my home, it shows how the garage opener, app and access features tie together into one system I control from my phone.
A few of the brands I've created for
Brands I've created for include Harry's, NOCO, Zojirushi, myQ, Gusto, Arq8, Juvenon, iGulu, Pelvini and Cloaked.
Work with Tim
Want content that actually sells your product?
Brands and agencies, tell me about your product and who buys it. Not sure if I'm the right fit? Send it anyway and I'll tell you honestly.
Or email me directly: tim@roarcoatings.com