UGC video

UGC video ads built to survive the scroll

Quick answer

Tim MacDonald is a male UGC creator in Orlando, Florida who produces vertical UGC video: problem first ads, testimonials, product demos, app walkthroughs and hook variations. He films in real settings like his kitchen, his car or his phone screen. Footage is delivered ready for your editor or media buyer.

A UGC video ad is not a commercial shrunk to 9:16. It's a hook, a demonstration and a reason to act, delivered by someone the viewer believes. Here's how I build them and what you get.

WORK WITH ME View portfolio

What is a UGC video ad?

It's a short, vertical, creator shot video built to sell, filmed in a real environment on real equipment, so it reads as a person rather than a brand. You run it as paid media, which is why the first two seconds matter more than the lighting.

UGC style ads use the same visual language but are more directed: a specific offer, a specific claim, a specific call to action.

The structure I use

Hook: the problem, stated the way a customer would say it out loud
Agitate briefly: why the usual workaround is annoying
Demonstrate: the product, in use, in my hands, in a real place
Proof: what actually changed, without invented claims
Call to action: one clear next step

What gets delivered

Vertical 9:16 footage for Meta and TikTok placements
Multiple hook variations against the same body
Clean audio
Raw footage for your editor to cut
Other aspect ratios when your placements need them

FAQ

Common questions

What are UGC ads?

Paid ads that use creator made, native looking video instead of studio production. The goal is to feel like a recommendation while still doing the work of an ad.

How long should a UGC video ad be?

Most perform in the 15 to 45 second range, with the decision made in the first 2 to 3 seconds. Longer works when the product genuinely needs a demonstration.

Can you shoot several versions of the same ad?

Yes. That's usually the smartest use of a shoot day. Same demonstration, several distinct hooks, so you can find out which problem statement your audience responds to.

Keep reading

Full portfolio
Filter the work by category.
UGC for brands
Where this content gets used.
Hire a UGC creator
Scope, rates and next steps.

The work

UGC video examples

Vertical video built to be watched. Not skipped.

iGulu home brewing testimonial

Product demo and testimonial for the iGulu home beer brewing machine, showing a fresh pour in my kitchen.

Clara AI waiting customer ad

Problem first UGC ad for Clara AI, an AI receptionist for service businesses, the frustration of customers watching me talk on the phone on the jobsite.

Hyro Hydration Ad: Sugary Sports Drinks

Podcast style UGC ad for Hyro electrolyte hydration sachets that opens by calling out sugar packed sports drinks, then introduces a sugar free option with sodium, potassium and magnesium. Filmed as a talking head in scrubs.

myQ smart home access ad

UGC app walkthrough for myQ smart garage and home access. Filmed at my home, it shows how the garage opener, app and access features tie together into one system I control from my phone.

See the full portfolio